Rasa is a chocolatier which handcrafts single origin chocolates from the cocoa producing countries all over the world. Inspired from the chocolate sheets sold in Swiss chocolate shops, the visual language is crafted to show it's exclusivity and premium quality. Rasa-sweet delights aspires to built a patronage of devoted chocolate connoisseurs through the experiences and privileges it offers to their customers .
Discipline : Brand Experience | Digital & Print | Art Direction
A modular grid provides dynamic layouts for the business card, as well as engaging placement of type throughout the collaterals
Inspired by Swiss chocolate shops selling chocolates in a sheet format instead of bars
Chocolate sheet irregular grid
Segregation of the sheet into irregular components to make the 12 varied intensities of chocolate
Allotting the origin countries to each piece
All 12 varieties in a gifting box
Chocolate fondue experience at the Rasa Cafe
I created a set of statement print posters inspired by my visits to the Swiss art galleries using the irregular grid language
Connoisseur Club Cards in gold, silver and bronze for loyal customers
