Exploring the idea to visually communicate and document 'taste', the project was titled 'Ageusia' referring to loss of taste in Latin. The parameters were set by conducting a collaborative workshop for research and analysis since the topic was extremely subjective in nature. Visuals for sweet, sour, salty, bitter and umami were juxtaposed with complimenting sounds to achieve a multi-sensorial feel and bring life to these forms. The outcome gives space for endless opportunities, one such wherein you could visualise a restaurant menu. The cumbersome first time process of selecting a wine or a cheese is supported by offering an immersive visual experience making it a treat for the eyes as well!
Done as a part of the 'Lost in Translation' elective, while being an exchange student this year at Zurich University of the Arts, Switzerland.
Please view the video with sound on to hear the narrative of the project.
Discipline : Brand Experience | Interaction | Research | 3D Visualisation | Art Direction
Team : Soma W, Alexander M, Milena J, Samuel T, Loana & Aishwarya K
Workshop conducted to decode taste in terms of feel, texture, colour, visual and sound
Visual language exploration for the 5 tastes
Colour of the 5 tastes through outcome of the workshop
Wireframes for the iPad interface
The further advancement in the project is to redesign the form language of the 5 tastes and feature more proposals for the concept.
